K-Way is an iconic brand of rainwear and leisurewear, famous for creating the first waterproof jacket that packs into a pouch. Today, the brand is owned by the Italian group BasicNet S.p.A., a company listed on the Italian Stock Exchange that manages a portfolio of leading sports and lifestyle brands.
The brand name has become so famous that it has entered the common vocabulary as a synonym for a lightweight, waterproof windbreaker.